Marketing trends are changing because of demographic, preferences, lifestyles, technologies, etc. Every year, the marketing team applies some new ideas to get more engagement to generate the level of the business. Here are some trends that will be relevant in 2023.
The Types of Marketing Trends in 2023
1. Big Data
Analyzing the business should be done every time. Gathering a lot of data is important, and the result of the analysis should be fast and accurate. Thus, the trend available recently is Big Data. This technology changes the data into a conclusion that gives benefits to many fields, especially business.
Big Data will analyze the factors that are relevant to the business such as campaigns, marketing, PR, and insights from the consumers. After that, the conclusion from it can be the basis of the decision to execute the next steps. However, using Big Data involves the concern of privacy, so the business should be careful.
2. Social commerce
E-commerce is a thing, but how about social commerce? In 2023, social commerce has a big role to increase the trust of consumers. It is because the consumers have put their trust in the sellers and brand since there is familiarity. Social commerce has developed well recently.
More people use their social media as a marketing place. They do branding but more into personal sight. The mainstream platforms for social commerce are Instagram and Facebook. These two platforms are supportive to do some marketing activities with photos, videos, and text.
3. Artificial Intelligence
AI is developing on the positive side because it has helped many people with their businesses. Hence, the result is still raw since there is nothing to replace people’s creativity. However, AI can be used to know the consumer behavior and marketing trends in the market.
Many new technologies depend on AI such as face recognition and content generators. Content marketing strategists can use AI to develop their content ideas before throwing the output to the internet. The cons of AI are the price and the creativity pattern.
4. Lens Search
Some people use visual search on search engines to look for information about the product. It gives them detailed information and more people are aware that this feature works well. Searching the product from visual search increases the business compared to five years back.
Big search engines or platforms such as Google, Naver, and Pinterest have this option. Sometimes, they also lead the page to a shopping page that consists of the picture of the product they are searching for. The lens can identify the product in a very short time.
5. Social media stories
People love stories. Social media stories will become one of the marketing trends in 2023 that will increase engagement with audiences. It has potential because the audience can enjoy many things, from education, information about products, and profile about brands.
The stories will depend on the type of platform. For Youtube content, the stories can be in long videos where a narrator gives out the stories. For a platform such as Instagram, the story can be in a video, infographic, or caption. It’s short yet it has a good engagement for your brand.
6. Chatbot program
Chatbot is part of AI and this program is one of the best marketing trends. In 2023, this program is running better with more e-commerce, websites, and other platforms using this. The chatbot will act like customer service. Their main task is answering the audience’s questions like a normal CS.
This is the technology that helps many businesses to cut their budget. The live chat is ready to serve people all the time. For some simple questions, they will answer as per templates that have been provided by the business. The live chat sometimes appears on the screen like a host.
7. Geofencing
Not many people do know that geofencing is one of the trends in marketing. This is the method where the brands can target their audience according to the area. In 2023, more brands and businesses will use geofencing to get the best target and increase efficiency.
The marketing trends in 2023 help you to reach more audiences from many kinds of platforms. These seven trends above are a sample of trends that you can try to learn about since more people are putting their interests in them.
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