Marketing in the digital era is different. There are many ways available and the main challenge is creativity. Social media marketing is one of the methods that you can try for business. Social media platforms are reliable to get a lot of engagement from audiences.
Choosing the best platform to market your products or brands is another challenge. It has advantages and disadvantages that you have to consider. Read the types, advantages, and disadvantages of marketing in social media platforms here.
The Types of Social Media Marketing
1. Community management
In community management, you are gaining more people to work in a community. After that, those people will help to spread the word for branding on their social media. This method needs a lot of people and a budget, but the result is usually satisfying for a new brand.
2. Content marketing
You can choose this as a social media marketing type because people are staying online for some content. You can get their emotional side or other emotions that they want to feel related to the brand or product. Content marketing can be anything from videos, images, posts, and stories.
3. Influencer marketing
Influencer marketing is also social media marketing since influencers are spreading the word through their social media. They are famous people who will review the products and services. You have to be careful when choosing influencers since they have a unique pattern of followers.
4. Advertising
Nowadays, more people realize that advertising on social media is working better than making ads on the billboard. Advertising in social media can set the demographic, so it can lessen the budget of the campaign. However, the types of advertising can be different such as banners, pop-up banners, photos, or videos.
5. Forum
Forum is a space to talk about a particular niche in a big website, especially e-commerce. People visit the page to see some reviews and they engage to influence each other. This type of marketing is one of the best options because the forum has the influence of creating decisions for consumers.
The Advantages of Social Media Marketing
1. Better brand awareness
The brand can expect that the audience will get better brand awareness from social media marketing. Most people will try to find information on social media. They can share ideas about the products or services easily through this platform.
2. Connecting 24/7
Another advantage of this marketing method is you can connect with people 24/7. Social media are easily accessible even from the phone. The issue with social media platforms is not the account owner’s responsibility. People also can engage anytime.
3. Educating the audience
Social media is also the right place to educate more people about the value of your brands. From the content you post, you can share the expertise and also the specialties of the brand. People usually decide to spend money when they know the core value.
4. Stronger relationship
The audience will keep their loyalty to the brand if the relationship is touching their personality. Creating content that relates to their mind and personal stories will help you to gain their interest. It is also a tool to increase the value of the brand via social media.
The Disadvantages of Social Media Marketing
1. Not for business purposes
The main purpose of social media is to engage more people from different backgrounds. Marketing in social media is another purpose that is not the main concern. The features and tools to expand social media marketing are not as many as e-commerce platforms.
2. There might be a backlash
The backlash is another thing that everyone should expect. Once the brand is not doing good with the promotion or unintentionally sharing a sensitive topic, it should be ready that the brand value will decrease. People will talk about it and there might be negative feedback that should be fixed.
3. Managing the platforms
Another disadvantage that people experience from social media marketing campaign is how they need to manage the platform well. If the audience finds out that social media is inactive for a while, they will question the seriousness of your business. Your core value will not be delivered well.
Social media marketing can help you to reach more audiences. People spend a lot of time on social media to talk with other people or get some information. Spread your branding agenda on a lot of platforms. On the right platform, you can gain more profit than you have expected.
See More :