Promoting products and services nowadays is working with an advertising campaign. The dynamics change fast and some target audiences might have different insights about how brands advertise and raise brand awareness. Check the types of campaigns and some great tips below.
The Types of Advertising Campaigns
1. Video
The video has many purposes and one of them is advertising products or services. It is entertaining for the target audience, yet the brands have to know how to make it eye-catching and deliver the brand, especially for specialization. It contains a story and should be effective in a short time.
The challenge of using video for the advertising campaigns is how relevant the video is that the product. It should be authentic and something that the audience never watched before. Placing audio advertising can be on billboards, television, social media, or amidst the out-stream video.
2. Native
Native advertising is one of the simplest online marketing campaigns. Why is it simple? This type only brings a short campaign and is usually sponsored content. This advertising model is effective and cheap because it doesn’t take time to think about the concept.
However, the native advertising model can be in the form of photos, posts, and videos. It only pops up on the screen. Usually, this advertising is relevant to the content that the user is currently seeing. It is attractive, but you have to catch the user’s attention.
3. Display
Display methods are another advertising campaign that will appear on the posts on websites. The form example is a banner and it appears in small size. It is vertical at the top of the screen. It can be a moving banner with some text or a simple video.
This method is helpful and ideal for many brands because it shows the brand well. You have to design the banner visual, yet you should put a disclaimer if any. The person doesn’t need to click the banner for more information, but they can simply the product you are advertising there.
4. Mobile
Another campaign that many people do is mobile advertising. Since more people are using mobile devices, advertising with this method is working well. There are many kinds of mobile advertising from social media ads, app ads, and display ads. The most favorite one is via social media platforms.
The Tips for Advertising Campaign
1. The audience
It should be specific, so you can decide whether the model is an advertising campaign for the product. Remember, it is impossible to make one campaign fit for everyone. Or else, you don’t have any specific targets and end up targeting no one.
The keys to getting to know the audience are their age, their specific problem, their money to spend, their circle, their gender, etc. Those questions will help you to decide what kind of campaign will be relevant to catch their attention.
2. Be relevant
The relevancy between the product or service with the advertising campaign is important. If the line between them is blurred, the audience will not get the idea in their mind. In the end, it is in vain to create the campaign. Relevancy is the best impression for the audience.
After that, you should be committed to the content advertising you offer to the audience by regularly updating. It will give the impression to the audience that you are an active brand. The stronger you are in your activity, the better the impression in front of your audience.
3. Always measure the performance
You have to set the performance indicator for your campaign. When you make the plan for a campaign, set the indicators to measure the performance. If you have no idea about this, you have to consult to decide which metrics you are going to focus on.
It is not always all metrics at one time to fulfill. You can set the indicators to achieve one by one with one activity. A successful campaign is when you can achieve every indicator you set. It can be more subscriptions, more customers, more profits, or else.
A successful advertising campaign is a method to advertise a product or service to the audience. It is not only about the products, but also the value and identity of your brand. The tips and types of campaigns above will help you to achieve the aim of the campaign and build awareness for the audience.
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